Friday, June 29, 2012

From Etsy’s Merchandising Desk: July 2012

  • Patriotic References: Red, white and blue, Americana, primitives, folk art, flags and symbols.
  • The World in Sports: Biking and summer sports take the central spotlight as the Tour de France and Olympic Games take place in July.
  • Gardening: Planters, vertical solutions, tools, garden markers, heirloom seed varieties, compost bins, terrariums, bird and bee houses, chicken coops and egg baskets.
  • Hot Colors: peach, mint green, neon and nude combos.
  • Gadget Accessories: Innovative gadget cases, docking stations, speakers, amplifiers and accessories, especially geared around the iPhone 4S, iPad and Kindle Fire.
  • Nails: Lacquers, polishes, art and stickers.
  • Fashion: Summer dresses (especially maxi dresses), sheer and crochet panels, neon hues, open toe shoes, retro inspired swimwear.
  • References to Harry Potter, Brave, Alice in Wonderland — all trending in pop culture. Think in terms of symbols like arrows, birds, wizardry, magic, enchanted forests, rabbits, and whimsy.
  • Weddings: Engagement rings, both handcrafted and antique. Vintage, retro and rockabilly references, photobooths and props, fan programs, Mad Libs, personalized wine labels, fingerprint guest books, DIY decorations, and creative takes on the little details from save the dates all the way to favors.
  • Infinity Styles: Rings, scarves, bracelets and necklaces.
  • Organization and Storage: Back to school! Fresh solutions for getting organized.
  • Personalization: Gift ideas with monograms, initials, text, numbers, zodiac, constellations, portraits, custom labels, stamps, fingerprints and family trees.
  • Home: Outdoor living and furniture, fireplaces and pits, outdoor kitchens, string lights and lanterns, window curtains, drapes, shower curtains, bedding and hardware.
  • Culinary Trends: Food preservation and canning. DIY culinary kits are on the rise. Classic cocktails, homebrewing, beer and wine accessories, herb infusions and kits, garden to table.
  • Designer Vintage: Authentic fashion, collectibles, bikes and auto accessories.
  • Letters, Numbers, and Symbols: Large vintage signage, letterpress blocks, monogram housewares and typewriter keys.
  • Galaxy: Stars, space, and constellation motifs.
  • Native: Tribal and native inspirations. Bohemian, feathers, and tribal-inspired geometric patterns.
  • Tribal Geometry: Tribal meets bright, bold colors and graphic geometrics.
  • Natural History: Woodland forest themes and animals, birds, owls, squirrels, hedgehogs, chipmunks, bunnies, butterflies, feathers, nests, eggs, acorns, leaves, trees, branches, woodgrain, and natural colors.
  • Lockets, secret hiding places, skeleton keys, arrows, diamonds, paper cuts, silhouettes, fortune cookies, wishbones, constellations, fortune telling.
  • Large-scale vintage and handmade paper maps, botanical and anatomy charts.
  • Upcycled lights, lamps, exposed bulbs, and chandeliers.
  • Vintage cameras, especially Polaroids with film.
  • Bike caddies, baskets, and creative accessories.
  • Embellished, painted and customizable shoes.
  • Cottage Style: Chic decor and accessories.
  • Video game-inspired references.
  • Writable chalkboard surfaces.
  • Embellished faux eyelashes.
  • Designed fabric yardage.
  • Wall and laptop decals.
  • The little black dress.
  • Mermaids.
  • Ear cuffs.


Upcoming Dates to Remember
  • July is known as national hot dog month and national ice cream month
  • June 27 – July 1 Men’s Fashion Week, Paris
  • June 30 – July 22: Tour de France
  • June 2 – July 5 Haute Couture Fashion Week, Paris
  • July 1 – Canada Day
  • July 4 Independence Day
  • July 4: Hot Dog Eating Contest at Coney Island
  • July 12 – 22 Community Christmas in July Sale
  • July 13 – Embrace your Geekness Day
  • July 14 – Bastille Day 
  • July 16 – Marine Day (Japan)
  • July 20 – August 18 Ramadan
  • July 27 – August 12 2012 Summer Olympics (in London, UK)
  • June 27 – July 31 National summer sales (France)
  • July 29 – August 4 Shark Week


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